1. THE PROCESS OF BANK MARKETING STRATEGIC PLANNING. Authors: COSMIN VOICU NISTOR.2. THE IMPACT OF FINANCIAL MARKET SEGMENTATION IN BUILDING THE MARKETING FINANCIAL PROGRAM. Authors: COSMIN VOICU NISTOR.3. CONSIDERATIONS REGARDING THE BANK STRATEGIC MARKETING PLANNING PROCESS. Authors: COSMIN VOICU NISTOR.4. THE IMPACT OF FINANCIAL MARKET SEGMENTATION IN BUILDING THE MARKETING FINANCIAL PROGRAM” . Authors: COSMIN VOICU NISTOR.5. CONSIDERATIONS REGARDING THE BANK STRATEGIC MARKETING PLANNING PROCESS. Authors: COSMIN VOICU NISTOR.