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    STUDIA OECONOMICA - Issue no. 1 / 2003  
         
  Article:   THE PROCESS OF BANK MARKETING STRATEGIC PLANNING.

Authors:  COSMIN VOICU NISTOR.
 
       
         
  Abstract:  Due to the importance of the strategic planning in a financial corporation this part of the bank strategy has a key role to the endurance of the bank and to a high financial result. It consists in the bank’s ability to plan the current actions which will affect the future results of the financial corporation.  
         
     
         
         
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