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    STUDIA NEGOTIA - Issue no. 1 / 2003  
         
  Article:   THE IMPACT OF FINANCIAL MARKET SEGMENTATION IN BUILDING THE MARKETING FINANCIAL PROGRAM.

Authors:  COSMIN VOICU NISTOR.
 
       
         
  Abstract:  The Impact of Financial Market Segmentation in Building the Marketing Financial Program. In this article entitled "The Impact of Financial Market Segmentation in Building the Marketing Financial Program" are presented: the different points of view of researchers; different ways to accomplish a market segmentation and also the difficulties that could result from organizing a marketing financial program; the main criteria, which determine the bank to orientate on the target market and also the hard points in choosing a market.  
         
     
         
         
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