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    STUDIA PHILOLOGIA - Issue no. 3 / 2008  
         
  Article:   SKILLS NEEDED BY FREELANCE TRANSLATORS IN ORDER TO ENHANCE THEIR REPUTATION ON THE TRANSLATION MARKET.

Authors:  THOMAS TOLNAI. 		 
       
         
  Abstract:  The aim of this article is to present a number of skills which may help translators to enhance their profits and become better known on the market. Therefore, our main objective is not to offer advice on theoretic aspects regarding translation techniques and strategies but to help professionals enhance their reputation on the market and acquire better communication skills. For this purpose, the article approaches three fundamental aspects: developing a brand on the translation market, advertising media and the role of IT in the translation business.

Keywords: Advertising, brand, CAT tools, Marketing 

 
         
     
         
         
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