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    STUDIA PHILOLOGIA - Issue no. 4 / 2004  
         
  Article:   PROPAGANDA LANGUAGE AND ADVERTISING SLOGANS.

Authors:  MIHAI MIRCEA ZDRENGHEA.
 
       
         
  Abstract:  Propaganda language can be placed with justification in the area of confuse communication, next to manifestations of mass-media, advertising, marketing, etc. This area deserves a more profound investigation in order to understand how propaganda language (as a subsystem of natural language) functions and what its structure is. The communicative situation implies the existence of a multitude of factors that participate actively in its realization. Communication must be analyzed as a complex process open to some alternative philosophical interpretations.  
         
     
         
         
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