AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA PHILOLOGIA - Issue no. 4 / 2004 | |||||||
Article: |
PROPAGANDA LANGUAGE AND ADVERTISING SLOGANS. Authors: MIHAI MIRCEA ZDRENGHEA. |
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Abstract: Propaganda language can be placed with justification in the area of confuse communication, next to manifestations of mass-media, advertising, marketing, etc. This area deserves a more profound investigation in order to understand how propaganda language (as a subsystem of natural language) functions and what its structure is. The communicative situation implies the existence of a multitude of factors that participate actively in its realization. Communication must be analyzed as a complex process open to some alternative philosophical interpretations. | |||||||