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    STUDIA PHILOLOGIA - Issue no. 4 / 2000  
         
  Article:   ART OR ENTERTAINMENT: SOAP OPERA.

Authors:  MIHAI MIRCEA ZDRENGHEA. 		 
       
         
  Abstract:  Soap operas are both liked and disliked, they have their fans and enemies. For many of their followers they have become a daily drug, like the daily cup of tea. Yet serious critical opinion derides soaps, and their position within television has traditionally been low. However, as a television genre it is more popular than ever, it is television’s bread and butter, and their budgets, casting, and scheduling reflect this. In what follows we will try to examine the elements that make them so popular, and to show how the continuous serial is able to run for years, preserving a basic stability while making enough changes to prevent tedious repetition.  
         
     
         
         
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