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    STUDIA PHILOLOGIA - Issue no. 2 / 2019  
         
  Article:   ECONOMICS AND THE HUMANITIES. A SWOT ANALYSIS.

Authors:  IOANA-GABRIELA NAN.
 
       
         
  Abstract:  
Economics and the Humanities. A SWOT Analysis. According to some authors, economists and humanists have nothing in common, given the diametrically opposed intellectual approaches. In this article, I wish to probe the validity of that opinion by seeing whether “humanomics” departments (understood as the outposts of the humanities inside a field populated by economists) can make any positive contribution that both research areas may benefit from. In my description of the present state of the humanities in relation to economics, I will adopt a specific technique usually employed to analyse the state of a business organisation: its current strengths and weaknesses, but also the opportunities it should take advantage of and the threats it should try to avoid, in an attempt to see my own field with the clarity allowed by this particular economic research tool.

Keywords: economics, humanities, SWOT analysis, leadership, rhetoric, narrative, literature, language.
 
         
     
         
         
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