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    STUDIA PHILOLOGIA - Issue no. 2 / 2000  
         
  Article:   SPONSORSHIP, THE MEDIA AND FOOTBALL VIOLENCE.

Authors:  NIGEL TOWNSON.
 
       
         
  Abstract:  This article tries to answer the question: what enables the newspaper to hold its audience in a field where it is results that matter, and the results are already yesterday’s news by the time they appear on the breakfast table? The answer seems to indicate that newspapers have changed their focus; they offer the in-depth interview or analysis, in the case of broadsheets, or, in the case of tabloids, the sensational behind-the-scenes story. Newspapers, then, tend to sensationalise because television has stolen the news element from them. But because of this eagerness to sensationalise, the media have often been held partially responsible for the violence that blighted English soccer in the seventies and eighties.  
         
     
         
         
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