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	STUDIA PHILOLOGIA - Issue no. 2 / 2000

	Article:	ADVERTISING AS POPULAR CULTURE. Authors: MIHAI MIRCEA ZDRENGHEA.


	Abstract: This essay tries to investigate ways in which approaches to �reading� advertisments have been historically located within those wider debates about popular culture. In particular, it examines the ways in which a reductive notion of populism has more recently emerged at the centre of critical debates. Advertising is undoubtedly the most symptomatic phenomenon of contemporary culture as it reflects the society by reinforcing the image that society projects of itself, more often a positive image in which it tends to indulge.




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