The STUDIA UNIVERSITATIS BABE┼×-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA PHILOLOGIA - Issue no. 1 / 2004  
         
  Article:   GENDER-DETERMINED ADVERTISING.

Authors:  MIHAI MIRCEA ZDRENGHEA.
 
       
         
  Abstract:  The use of sex in advertising is a two-edged sword. Although it is extremely powerful and effective when aimed at one gender, it often does so at the social expense of the other. Since humans live in a social world, consideration must be given to the feelings of either gender in that world.  
         
     
         
         
      Back to previous page