The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA OECONOMICA - Issue no. 2 / 2007  
         
  Article:   QUALITY MANAGEMENT IN AN INTERCULTURAL CONTEXT / QUALITÄTSMANAGEMENT IM INTERKULTURELLEN KONTEXT.

Authors:  MIHAELA DRǍGAN, PETRA HAUPTFELD.
 
       
         
  Abstract:  The article shows the impact of intercultural differences concerning the understanding of concepts of quality. Starting with the development and definition of the term quality the focus will be based on the costumer related quality criteria. According to this approach aspects of product quality like design, function, image, brand, service, usability, profitability and reliablity of products on the one hand as well as marketing strategies on the other hand play an important role within the intercultural context. Quality, highlightened under the topic of intercultural management, is not so clearly defined as management will try to convince us it is. The term includes values and attitudes, constructed and defined by costumers of a cultural background, shared in common, so it has to fulfill the needs of this specific cultural group and therefore must be adapted. The article closes with some suggestions concerning the requirements on expatriate leadership.

Keywords: quality management
 
         
     
         
         
      Back to previous page