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AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA OECONOMICA - Issue no. 2 / 2001 | |||||||
Article: |
THE PROMOTION AND MARKETING COMMUNICATIONS IN SERVICES. Authors: Á. VORZSÁK, NICOLETA PAINA, MARCEL POP, I. SZEGŐ. |
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Abstract: The Promotion and Marketing Communications in Services. The features of services, the particular way of services enterprise organization and activity and, in the mean time, the specific of services market, the dynamic behaviour of services consumer, his needs and expectations, all of these concern specific issues in marketing communications field. In this article, the authors try to present two main particularities involved by services promotion, the principles and objectives of communication, the role of personal selling and an particular model of oral advertising. | |||||||
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