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    STUDIA OECONOMICA - Issue no. 2 / 2001  
         
  Article:   THE PROMOTION AND MARKETING COMMUNICATIONS IN SERVICES.

Authors:  Á. VORZSÁK, NICOLETA PAINA, MARCEL POP, I. SZEGŐ. 		 
       
         
  Abstract:  The Promotion and Marketing Communications in Services. The features of services, the particular way of services enterprise organization and activity and, in the mean time, the specific of services market, the dynamic behaviour of services consumer, his needs and expectations, all of these concern specific issues in marketing communications field. In this article, the authors try to present two main particularities involved by services promotion, the principles and objectives of communication, the role of personal selling and an particular model of oral advertising.  
         
     
         
         
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