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    STUDIA OECONOMICA - Issue no. 1 / 2005  
         
  Article:   BALANCED SCORECARD – STRATEGIC MANAGEMENT SYSTEM.

Authors:  OANA ADRIANA GICĂ. 		 
       
         
  Abstract:  Balanced Scorecard – Strategic Management System. Balanced Scorecard is more than just a measurement system, is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals.Organized around four distinct perspectives – financial, customer, internal, and innnovation and learning, the Balanced Scorecard provides a balance between short and long term objectives, between financial and nonfinancial measures and between external and internal performance perspectives.  
         
     
         
         
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