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    STUDIA OECONOMICA - Issue no. 1 / 2004  

  Abstract:  Information technology has a key role to play in new flexible organization forms such as strategic partnerships and cross-functional networks. While new organizations will be designed around business processes rather than functional hierarchies, we definitely have a need also for new kinds of Information Systems in marketing. In fact, Information Systems will be the cornerstone of a new approach to marketing. Therefore management and systems designers should be better aware of the avenues available to integrate marketing and management processes in new innovative ways.  
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