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AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA OECONOMICA - Issue no. 1 / 2003 | |||||||
Article: |
THE UTILISATION OF INFORMATIONAL CORRELATION COEFFICIENT IN THE FIELD OF TYPOLOGY MARKET RESEARCH. Authors: NICOLAIE PAINA. |
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Abstract: The present study aims at presenting two applications of informational theory in the field of typology market research, seen as investigation methods of the market structure: “the informational correlation coefficient“, built by the Romanian academician Octav Onicescu (relation 4) and “informational energy” (Wiener, R.). The first indicator led us to “typology informational correlation coefficient” (relation 6). The study also presents the necessary conditions to be satisfied and demonstrates their availability for the proposed indicator. Informational energy is used to characterize the homogenity intensity of obtained market segments. (relation 12) | |||||||
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