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AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEÅž-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA OECONOMICA - Issue no. 1 / 2000 | |||||||
Article: |
INTRODUCERE ÎN MERCHANDISING. Authors: MARIUS D. POP. |
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Abstract: Merchandising - Introduction. Dans cet article nous essayons de presenter - d''une maniere assez générale des aspects concernant le merchandising d''un produit dans un point de vente. Nous nous proposons d''eveiller l''interêt vers les methodes et les techniques specifiques à la gestion de la surface de vente, pour mieux la rentabiliser et pour permettre aux distributeurs de venir à l''encontre des attentes de leurs clients. | |||||||
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