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    STUDIA NEGOTIA - Issue no. 2 / 2003  
         
  Article:   THE FACTORS THAT INFLUENCE CONSUMERS BEHAVIOUR.

Authors:  OLTEANU LAURA.
 
       
         
  Abstract:  The factors that influence consumers behaviour. In time, market is in a continuous change, as a consequence companies are client oriented. Marketers are more and more preocupied with the factors that influence consumers behaviour. The analysis of the consumer behaviour is based on the understanding of these factors. The internal and external factors of the client are on the basis of the purchasing decision.  
         
     
         
         
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