The STUDIA UNIVERSITATIS BABE┼×-BOLYAI issue article summary

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    STUDIA NEGOTIA - Issue no. 2 / 2003  
         
  Article:   WELL-KNOWN BRANDS.

Authors:  MARIUS BOTA.
 
       
         
  Abstract:  The paper below presents a personal point of view regarding the concept of brand. It contains some interesting stories about well-known brands.  
         
     
         
         
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