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    STUDIA NEGOTIA - Issue no. 2 / 2002  
         
  Article:   STRATEGIC ALLIANCES AND BUSINESS GLOBALIZATION IN THE AUTOMOTIVE INDUSTRY, THE CASE RENAULT-NISSAN.

Authors:  IONUŢ TRAIAN LUCA. 		 
       
         
  Abstract:  1.Aliante strategice si globalizarea afacerilorEtapa de dezvoltare pe care economia mondiala o parcurge in prezent se caracterizeaza printr-o puternica internationalizare si concentrare a activitatilor.Decizia unei organizatii de a patrunde pe o piata externa trebuie precedata de analiza urmatorelor aspecte:•Marimea efortului necesar;•Gradul de risc generat de intrarea pe piata respectiva;•Posibilitatea exercitarii unui control direct asupra investitiei facute;•Profitul ce se poate obtine;In functie de valoarea parametrilor ce caracterizeaza aceste aspecte s-au identificat urmatoarele strategii de internationalizare:•Export indirect;•Export direct;•Licentiere;•Crearea unor societati mixte;•Investitii directe.  
         
     
         
         
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