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    STUDIA NEGOTIA - Issue no. 1 / 2009  

  Abstract:  Every insurance market develops itself and sells insurance products using different strategies and distribution channels. The main role in selling insurance policies is granted to insurance brokers. In this paper we will analyze the struggling phenomenon of insurance brokerage industry in Romania after 2002. This year was chosen because from that time a new legislation appeared and the requirements for insurance brokers were more rigorous than in the previous years. The Romanian insurance brokerage market is very active; on the Romanian market are active both local brokers and famous international brokers that brought with them their intelligent solutions for risk management programs. The present paper analyses these brokers through their number, activity volume and profitability. An important period for insurance brokers activity proved to be between 2004 and 2007, as the paper will show. In the end we conclude that the brokerage activity still presents premises for growth and the future in the selling insurance market will belong to the brokers.

Keywords: insurance, brokers, premium, intermediation
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