The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA NEGOTIA - Issue no. 1 / 2007  
         
  Article:   THE DISTRIBUTION OF GOODS – AN OPPORTUNITY FOR SMALL AND MEDIUM ENTERPRISES.

Authors:  IOAN POP.
 
       
         
  Abstract:  

The distribution of goods will have a strategic significance in obtaining a competitive advantage by firms in the competition on the global market. In order to respond to these challenges, the management of manufacturing firms must choose the distribution channel which is not only cost efficient but which best satisfies the needs of the end consumer.In the case of beverage manufacturers, the most suitable solution is to externalize this activity to specialized firms.

Key words: manufacturer, distributor, distribution channel, economic opportunity

JEL classification L81

 
         
     
         
         
      Back to previous page