The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

  
       
         
    STUDIA MUSICA - Issue no. 2 / 2018  
         
  Article:   THE MANAGEMENT OF COMMUNICATION AND COMMERCIAL PRACTICE IN THE VIENNESE CLASSICAL ERA / MANAGEMENTUL COMUNICĂRII ȘI PRACTICII COMERCIALE ÎN EPOCA CLASICISMULUI VIENEZ.

Authors:  OANA M. BĂLAN. 		 
       
         
  Abstract:  The historical models that have understood and approached the consumption demand of the time are valuable assets for present-day music careers. The confrontation of celebrities in the history of music with the real world to which they had to adapt is an aspect that can motivate the paradigm towards contemporary issues. Important moments in music history have been marked by the dependence of consumption, when exceptional musicians have met human challenges that made them act on the same line with the public''''s consciousness, to enjoy, to be remembered and to earn their living from a neadful creative work. In the age we live, the connections between the audience profile, its consumption needs and the cultural music field are not so much analyzed. Contemporary music today is more and more abstract and comes in opposition to that which our forerunners have proven, instead of getting closer to public actual composer continue to be hypersavant, using exclusive algorithms that will not lead to a succesful prognostics in future.

Keywords: music careers, self-management, history, entrepreneurship, audiences 		 
         
     
         
         
      Back to previous page