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    STUDIA INFORMATICA - Issue no. Sp.Issue 3 / 2009  
         
  Article:   WEB ANALYTICS TOOLS AS SUPPORT FOR OPTIMIZING WEBSITE NAVIGATION AND CONTENT QUALITY.

Authors:  ROBERT IOAN COROŞ, DANIEL MICAN, DAN-ANDREI SITAR-TĂUT, LIANA-MARIA STANCA, NICOLAE TOMAI.
 
       
         
  Abstract:   Collecting and analyzing website traffic is essential for improving website navigation and content quality because knowing what visitors are doing we can adapt the content to their expectations. Using web analytics we can see how well a website is performing and better understand the users. Finally, the measurement of website trafficis very important because we cannot manage what we do not measure.  
         
     
         
         
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