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    STUDIA EUROPAEA - Issue no. 3 / 2008  
         
  Article:   WHAT IS INTERCULTURAL MANAGEMENT? / QU’EST-CE QUE C’EST LE MANAGEMENT INTERCULTUREL ?.

Authors:  VERONICA MATEESCU. 		 
       
         
  Abstract:  The main aim of our article is to offer a clarification of the cross-cultural management concept, starting from the interest reasons for it and from the concrete contexts that force the management process to take into account the cultural differences. Because, the cultural differences, even if they are seen as a source of problems, or as a source of synergetic advantages, or they are not seen at all (cultural blindness), affect the managerial processes. Then, the following question arises: the lack of competence to economically manage the cultural differences isn’t still a lack of managerial competence?

Key-words: cross-cultural management, cultural difference approach, cultural blindness, cultural synergy, interdisciplinary approach. 		 
         
     
         
         
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