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Authors: THIBAULT JEANDEMANGE.
The introduction of marketing in political party strategies has considerably altered the uses and place of music in the way election campaigns are designed and conducted. This publication attempts to revisit the epistemological and methodological issues of political marketing raised by the use and role of music. Why is the interdisciplinary approach to music a relevant tool to revisit the analysis of political marketing by political science?
Keywords: Music, Political marketing, Political parties, Methodology, Interdisciplinarity
