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    STUDIA EUROPAEA - Issue no. 2 / 2001  
         
  Article:   CHALLENGES AND OPPORTUNITIES IN MODERN BUSINESS.

Authors:  ELENA MARILENA PORUMB.
 
       
         
  Abstract:  The paper discuss and enlighten important aspects about which Romanian manager of enterprises and organizations must be aware off to be prepared in next future and take advantages on. Major aspects, which will have an important impact on Romanian business, are link with changing in New Economy, marketing paradox and trend for business strategy development. We shall underline changing in organizational culture in "The Age of Access" as a new stage of weightless economy in post-modern society. Last but not least we will present our conclusion and recommendations for Romanian business in the process of Adhesion to the European Union  
         
     
         
         
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