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    STUDIA EPHEMERIDES - Issue no. 2 / 2013  
         
  Article:   MICROTARGETING IN SOCIAL MEDIA: DEFINITIONS AND ETHICAL ISSUES.

Authors:  .
 
       
         
  Abstract:  This paper is aimed at microtargeting and its implications in promoting strategies in the present consumerist society. We look at it firstly through definitions, then through specific, personalized implementing in regards to client need and finally in the context of the ethic issues implicated in utilizing personal information in specific segmenting of the public.

Keywords: microtargeting, definitions, ethics, promoting, consumerist society.
 
         
     
         
         
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