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    STUDIA EPHEMERIDES - Issue no. 2 / 2006  
         
  Article:   DESIGN PRINCIPLES AND THEORY: THE PRIMORDIAL LANGUAGE OF VISUAL EXPRESSION.

Authors:  ANGELA PATTON.
 
       
         
  Abstract:  In 2000, among the theater of politics and stage of world events, “The Rebirth of Design” was featured on the cover of Time Magazine, delivering a potable message - “Function is out. Form is in.” In a made-for-marketing sound bite, reminiscent of Twentieth Century art and architecture manifestos, the mantra of modernism was recast and the time-worn debate between form and function tipped left after a century of patriarchal reign.  
         
     
         
         
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