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    STUDIA EPHEMERIDES - Issue no. 1 / 2013  
         
  Article:   BOOK REVIEW: FROM ECONOMICS AND MASS-MEDIA TO MASS-MEDIA ECONOMICS.

Authors:  VIOREL NISTOR. 		 
       
         
  Abstract:  When we consider journalism not only as an occupation, but also as a subject to which the rigors and rules of science apply, the approaches are different. It is generally known that it was not easy to conceptualize an area so heterogeneous like the mass-media, as varied as much as uniform, as complex as much as simple. Throughout its not very long existence the subject called “journalism” was escaladed on all possible versants: from historical perspective, from structural point of view, as technicality, as communication science, from pragmatic perspective, as institution or system. The results were not always those expected, a general consensus will be difficult or even impossible to find, but things are advancing.  
         
     
         
         
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