The STUDIA UNIVERSITATIS BABE┼×-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA EPHEMERIDES - Issue no. 1 / 2004  
         
  Article:   BASIC NOTIONS IN ADVERTISING: COMMUNICATIONAL MIX.

Authors:  DELIA CRISTINA BALABAN.
 
       
         
  Abstract:  Basic Concepts in Advertising: The Marketing Mix. Marketing mix is one of the most important concept in the advertsing. It means preice policies, distribution policies, communication policies and product policies. The communication policies means adverising beloww and above the line. All those concepts will be presented in this article using examples.  
         
     
         
         
      Back to previous page