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	STUDIA EPHEMERIDES - Issue no. 1 / 2004

	Article:	BASIC NOTIONS IN ADVERTISING: COMMUNICATIONAL MIX. Authors: DELIA CRISTINA BALABAN.


	Abstract: Basic Concepts in Advertising: The Marketing Mix. Marketing mix is one of the most important concept in the advertsing. It means preice policies, distribution policies, communication policies and product policies. The communication policies means adverising beloww and above the line. All those concepts will be presented in this article using examples.




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