The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary
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The processes of globalization and development are part of the global sport today. Current trends are focused on specific cultures. Sport and the media are interdependent and part of the global system. In this article we examined: the production of culture media / sporting goods, sporting goods form and content, media and political and economic aspects of consumption series.
Key words: culture, media, sport, political, economic
