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The setting for this essay is the digital era starting in the second half of the 20th century, when the industrial–organic society transfers into the information/cultural system as an effect of the emergence of new science and technology as well as inherent shifts in what cognitive and social relations are concerned. The aesthetic and philosophical reaction is one where perception becomes complexly mediated (and re-mediated), while the systems of knowledge and the notion of reality are relocated into the matrix of virtuality or its discursive match, hyper-reality. The study will try to discuss how reality actuates within the informational era, what its means and message might consist in and how digitization restructures the artistic poesis.

Keywords: new media, reality, poesis