AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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Autori: .
Corporate social responsibility (CSR) refers to a company’s voluntary activities “that appear to further some social good, beyond the interests of the firm and that which is required by law” (McWilliams & Siegel, 2001, p. 117). This paper focuses on the question “Are Romanian travel agencies aware and engaged in corporate social responsibility?” Using a direct marketing research approach we try to answer to this question by evaluating if the Romanian travel agencies are involved in social responsibility campaigns and if the travel agencies have any rules and procedures regarding equal opportunities in employment of women or people with disabilities. It is also investigated which are the main actions of social responsibility supported by the Romanian travel agencies and how the employees define social responsibility.
Key words: tourism, corporate social responsibility (CSR), customer relations, marketing research
