Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

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An environmental protection is one of the global goals of mankind nowadays. An sustainable development strategy is a new direction of an evolution that has to be used especially at a level in witch most of the environmental weight arise – in the companies. There was used a method of marketing audit for an evaluation of the company’s approach to an environmental protection that identifies a level of strategy of sustainable development application in internal and external company environment. This method was verified on the complex of Czech chosen companies.

Key words: sustainable development, strategy, key factors, verification, entrepreneurial environment.