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Motivational conflict toward the involvement of women entrepreneur in SMEs is getting the capital but the inner psychological drive that mobilized their energy to venture becoming more prominent. Thus this paper attempts to empirically discuss the effect of environmental, financial and psychological factors in encouraging women to be in business.With the understanding that traditionally, women in Asia are not encouraged to work but the trend of their involvement becoming more serious and relevant. Is it due to rising cost of living? Is it due to the nature of industries requiring them to be in the business? Is it just to pass the leisure time? Despite the decision to start one’s own business has long been regarded as a high-risk decision to make but facts and figures indicates that, women nowadays are involving in business twice as fast as men.Previous studies demonstrate various implications for motivation to be in business. The finding of the study technically demonstrate that psychological and environmental factors are very relevant, whereas the possibilities of financial factors may be very limited across the region.While it is possible that the entrepreneurship venturing always relate to male but the impact of the women entrepreneur on the development and subsequent success in new venturing has been demonstrated in certain business sectors which reflects their strength, limitation, commitment and best practices.

Keywords: women entrepreneur, motivation, financial, situational, psychological