Rezumat articol ediţie STUDIA UNIVERSITATIS BABEŞ-BOLYAI

În partea de jos este prezentat rezumatul articolului selectat. Pentru revenire la cuprinsul ediţiei din care face parte acest articol, se accesează linkul din titlu. Pentru vizualizarea tuturor articolelor din arhivă la care este autor/coautor unul din autorii de mai jos, se accesează linkul din numele autorului.

 
       
         
    STUDIA EPHEMERIDES - Ediţia nr.1 din 2013  
         
  Articol:   COMUNICAREA ÎN ORGANIZAȚIILE CULTURALE / COMMUNICATION IN CULTURAL ORGANIZATIONS.

Autori:  . 		 
       
         
  Rezumat:  The activity of the organization can be perceived only in one way: through the act of communication, because every organization communicates with the public and its environment. Communication can be spontaneous, conscious or guided (done in an organized way). Each organization is “impregnated with values behind the technical rules which produce a distinct identity of each organization”, as stated by S. Selznick. The organizational culture is an attempt to penetrate into the experience, meaning, atmosphere, character or image of an organization. Throughout the paper, I will try to treat the concept of image gradually, starting with a uniform definition, continuing with the concept of social image, brand image, the role of the image in an organization, techniques and strategies to create, manage, promote and evaluate an image, the role of the communication between an institution and its audience, and the efficency of internal communication within a cultural organization.

Keywords: communication, image, organizational culture, advertisement, theatre 		 
         
     
         
         
      Revenire la pagina precedentă