1. THAI CONSUMERS’ SKEPTICISM AND ATTITUDES TOWARD CONTENT SEEDING TECHNIQUES VIA SOCIAL MEDIA. Authors: CHOMPUNUCH PUNYAPIROJE, NANTHITA SONGYOTHIN.2. EXAMINING MEDIA CONSUMPTION BEHAVIORS, KNOWLEDGE, AND OPINIONS TOWARD NATIVE ADVERTISING: A COMPARATIVE STUDY BETWEEN COMMUNICATION PROFESSIONALS AND CONSUMERS. Authors: CHOMPUNUCH PUNYAPIROJE.