The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

  
       
         
    STUDIA PHILOSOPHIA - Issue no. 1 / 2013  
         
  Article:   LA VIE ET L’ŒUVRE. VECU ET IDEOLOGIE A LA TELEVISION ROUMAINE, 1970-1980 / “LIFE AND WORK”: LIVING IDEOLOGY AT THE ROMANIAN TELEVISION, 1970-1980.

Authors:  ALEXANDRU MATEI. 		 
       
         
  Abstract:  “Life and Work”: Living Ideology at the Romanian Television, 1970-1980. In the 70s, some European scholars in the field of humanities, exceeded by the vogue of structuralism vulgate which was preaching the integration of particular facts into large systematic patchworks, decided to put a stake on the very experiences that those facts are. He distinguished between the “culture of the meaning” and the “culture of the presence”, to disinter the “authentic” being-to-being contact and the immediacy of experience. One of them, Hans-Ulrich Gumbrecht, has recently explained this cultural shift in the humanities, in a book called “Production of Presence”. At the same time, Romania’s communist propaganda was trying hard to “authentify” the new media language, given the raise of the Television at the beginning of the 60s, in a freer post-stalinist society. The new goal of the audiovisual media was to create synthetic “moral immediacies” or “ideological feelings”: that is, to merge the two types of culture into a new totalitarian one, in which Television could create and signify at the same time and through a single process “enthusiasm” and its moral signification.

Key words: Ideology, presence, immediacy, Romanian Television (history of), Nicolae Ceausescu 		 
         
     
         
         
      Back to previous page