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AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA PHILOLOGIA - Issue no. 4 / 2007 | |||||||
Article: |
LE DISCOURS RÉPÉTÉ – MATRICE POUR LE DISCOURS PUBLICITAIRE FRANÇAIS / THE REPEATED DISCOURSE – MATRIX FOR THE FRENCH ADVERTISING DISCOURSE. Authors: MONICA FRUNZĂ. |
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Abstract: The paper treats of the role of the Utterances specific to the «Repeated Discourse» in French Advertising Communication. The use of modified RDU in this type of discourse (analyzed according to Quintillion’s formula quadripartita ratio), draws the attention of the receiver to the message, aiming to influence him and, finally, to transform him in a consumer. | |||||||
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