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    STUDIA PHILOLOGIA - Issue no. 4 / 2004  
         
  Article:   MORE ON METAPHORS IN ADVERTISING.

Authors:  ANCA LUMINIŢA GREERE, MIHAI MIRCEA ZDRENGHEA.
 
       
         
  Abstract:  Different aspects of reference in print advertisement headlines will be approached, stress being laid on the idiosyncratic way in which ads assign reference felicitously in conditions in which not all modules are processed by casual readers.  
         
     
         
         
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