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    STUDIA PHILOLOGIA - Issue no. 4 / 2004  
         
  Article:   ROMANIAN TEEN MAGAZINES AND THEIR ACTIVE READERSHIP.

Authors:  DIANA ROXANA COTRĂU.
 
       
         
  Abstract:  This paper aims to establish the symbiotic connections between the formats, focal topics and texts of the Romanian lifestyle and music teen magazines and their target: the specifically young local readership, whom they shape and construct by acknowledging their cultural subjectivities. Our intention is to highlight the ways in which the Romanian printed niche media destined for young people combine consecrated or foreign models, which have been successfully marketed worldwide, into the recipe for delineating the once emerging, now fully blown, young Romanian consumers of popular culture products. We will also make a note of the creative response of the young people in Romania to “imperial” models, their active negotiation of the subcultural identities construed by the media discourse, and their ambivalent stance as to their need for membership of the local as well as the global youth subcultures.  
         
     
         
         
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