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    STUDIA PHILOLOGIA - Issue no. 1 / 2010  
         
  Article:   INTERACTION ET CONSTRUCTION DE L’ÉTHOS (LE DÉBAT ROYAL-SARKOZY À LA PRÉSIDENTIELLE 2007) / INTERACTION AND CONSTRUCTION OF THE ETHOS (THE DEBATE ROYAL-SARKOZY TO THE PRESIDENTIAL ELECTIONS 2007).

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  Abstract:  Interaction and Construction of the Ethos (The Debate Royal-Sarkozy to the Presidential Elections 2007). In this article, I present a particular aspect of the research done on the television debate between Ségolène Royal and Nicolas Sarkozy before the second part of the presidential election on 2007. The mass media commentators have expressed their surprise by Royal’s aggressive verbal behaviour and by Sarkozy’s politeness. Nevertheless, the detailed analysis of several exchanges, allow us to see that the conservative politician developed a string of ambiguous strategies of criticism, in order to demolish his opponent’s ethos.

Keywords: argumentation, discourse analysis, ethos’ construction, television electoral debates, political discourse, verbal interaction

 
         
     
         
         
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