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    STUDIA PHILOLOGIA - Issue no. 1 / 2003  
         
  Article:   ‘WHY FAY DOESN’T WANT TO LOOK LIKE NAOMI?’ - THE COVERAGE OF RACE AND RACISM IN THE BRITISH MEDIA.

Authors:  CARMEN BORBÉLY. 		 
       
         
  Abstract:  This paper examines the role and the strategies deployed by the mass media to influence public opinion in Britain as regards the issues of race and racism. Special emphasis will be laid on the press reflection and reinforcement of public attitudes towards ‘racial matters’ both in the postwar period and in contemporary publications. Our stepping into the third millennium seems to have relegated issues of ethnicity and race to a ‘residual’ position within a culturally and economically globalised society: in an age of mass electronic communications, boundaries demarcating ethnic/race groups in ‘plural’, ‘polyethnic’ states are often seen to become blurred, eroded, erased. The bywords of globalised post-colonial experience - hybridity, heterogeneity, identity fragmentation, cultural syncretism - provide impetus towards a redefinition of the agonic, antagonistic, sharply binarised categories of nation/ ethnicity, centre/margin, self/other.  
         
     
         
         
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