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	STUDIA OECONOMICA - Issue no. 2 / 2004

	Article:	THE NEW PROCESS OF VALUE CREATION. Authors: OANA ADRIANA GICĂ.


	Abstract: This paper talks about the new process of value creation that companies should embrace in order to gain and maintain profitability. The traditional, firm-centric view of value creation is being challenged by active, connected and informed consumers. No longer does the value lie in products and services created by the firms and delivered to customers. Increasingly, value is being jointly created by the consumer and the company.




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