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    STUDIA OECONOMICA - Issue no. 2 / 2003  
         
  Article:   MANAGERIAL PROCESS PROBLEMS IN THE PUBLIC RELATIONS.

Authors:  E. CÂMPEANU-SONEA, C. HERŢA-PISTOL.
 
       
         
  Abstract:  The main subjects in the paper are: the concepts definition (public relations and relationship to the firm’ customer); the development of the services provider firms in Romania in the age 1990-2003; the strategy of change and the services quality for customer satisfaction  
         
     
         
         
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