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    STUDIA OECONOMICA - Issue no. 2 / 2002  
         
  Article:   THE MAIN SALES PROMOTION TECHNIQUES AIMED AT CONSUMERS.

Authors:  MARIUS D. POP.
 
       
         
  Abstract:  Les principales techniques de promotion des vente orientees vers le consommateurs. Dans ce papier nous essayons de presenter d’une facon sinthethyque les principales techniques de promotion des ventes orientees vers les consommateurs. Nous les avons groupees en quatre categories: l’essai gratuit, les reductions temporaires des prix, les primes et les offres actives  
         
     
         
         
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