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    STUDIA OECONOMICA - Issue no. 1 / 2005  
         
  Article:   COMPOSITE METHODS FOR BRAND VALUATION.

Authors:  OVIDIU IOAN MOISESCU.
 
       
         
  Abstract:  Composite Methods for Brand Valuation. This paper tries to identify some basic elements regarding the composite methods for brand valuation, the models used and the quantitative and qualitative dimensions, which are taken into consideration. The paper emphasizes two worldwide used models when it comes to brand valuation: the Interbrand and the A.C.Nielsen approach.  
         
     
         
         
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