The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary

The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name.

 
       
         
    STUDIA OECONOMICA - Issue no. 1 / 2005  
         
  Article:   COMPOSITE METHODS FOR BRAND VALUATION.

Authors:  OVIDIU IOAN MOISESCU.
 
       
         
  Abstract:  Composite Methods for Brand Valuation. This paper tries to identify some basic elements regarding the composite methods for brand valuation, the models used and the quantitative and qualitative dimensions, which are taken into consideration. The paper emphasizes two worldwide used models when it comes to brand valuation: the Interbrand and the A.C.Nielsen approach.  
         
     
         
         
      Back to previous page