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    STUDIA OECONOMICA - Issue no. 1 / 2005  
         
  Article:   “THE BUSINESS OF INTERNATIONAL BUSINESS IS CULTURE”.

Authors:  MARGARETA PETRUŢ. 		 
       
         
  Abstract:  The starting point here is the assumption that understanding one’s cultural environment and accepting cultural differences is essential in communicating with people from other cultures and that students need to be trained in order to increase their awareness and develop the necessary skills. The paper presents the results of a seminar activity designed with this purpose in mind for several groups of fourth year students in economics. They had to express their opinions regarding an appropriate description of the Romanian society in terms of Hofstede’s ‘dimensions’ and became more aware of their cultural background.  
         
     
         
         
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