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AMBIENTUM BIOETHICA BIOLOGIA CHEMIA DIGITALIA DRAMATICA EDUCATIO ARTIS GYMNAST. ENGINEERING EPHEMERIDES EUROPAEA GEOGRAPHIA GEOLOGIA HISTORIA HISTORIA ARTIUM INFORMATICA IURISPRUDENTIA MATHEMATICA MUSICA NEGOTIA OECONOMICA PHILOLOGIA PHILOSOPHIA PHYSICA POLITICA PSYCHOLOGIA-PAEDAGOGIA SOCIOLOGIA THEOLOGIA CATHOLICA THEOLOGIA CATHOLICA LATIN THEOLOGIA GR.-CATH. VARAD THEOLOGIA ORTHODOXA THEOLOGIA REF. TRANSYLVAN
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The STUDIA UNIVERSITATIS BABEŞ-BOLYAI issue article summary The summary of the selected article appears at the bottom of the page. In order to get back to the contents of the issue this article belongs to you have to access the link from the title. In order to see all the articles of the archive which have as author/co-author one of the authors mentioned below, you have to access the link from the author's name. |
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STUDIA OECONOMICA - Issue no. 1 / 2001 | |||||||
Article: |
SALES PROMOTION - PART OF THE COMPANY’S COMMUNICATIONS MIX. Authors: MARIUS D. POP. |
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Abstract: La promotion des ventes - Composante du mix de communication de l’entreprise. Dans l’article suivant nous essayons de traiter une partie de la problématique des techniques promotionnelles: definition des techniques de promotions de ventes, leurs objectifs, la rélation cycle de vie du produit - techniques promotionnelles, différences entre les politiques de produit, prix, publicité et la promotion des ventes | |||||||
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