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    STUDIA OECONOMICA - Issue no. 1 / 2000  
         
  Article:   DECISIONAL MODELS IN MOULDING THE BEHAVIOR OF FURNITURE CONSUMERS.

Authors:  I. BĂTRÂNCEA, MARIA BĂTRÂNCEA, ARCADIE HUNGESCU, FILIMON STREMŢAN.
 
       
         
  Abstract:  Consumers behavior is an important target in the evaluation of quantitative and qualitative aspects of the process of marking marketing conditions. In the last centuries, many scientists made up models of quantified consumers'' behavior in furniture area such as: NICOSIA model, HOWARD-SHETH model, ENGLE-KOLLAT-BLACKWELL (E.K.B.) model etc.  
         
     
         
         
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